Over four decades, our founders, Fritz Gottschalk and Stuart Ash, have played a leading role in taking Swiss Design out to the wider world. Today this approach dominates international design culture. It simply stands for a specific attitude that is applied worldwide. Its key characteristics: honesty, sustainability, masterful craftsmanship, deep and dimensional visual literacy.

The firm’s second generation, Mattia Conconi and Sascha Lötscher, carry this heritage philosophy forward, building on a prevailing foundation of strategic thinking, rigorous intellectual attitude, attention to detail, and passion for design.

Our approach proceeds from the conviction that strategic communication is first perceived by the eye, that successful solutions are surprisingly simple, that they are always compelling mentally and visually, and that they are rendered at a human scale.